Branding Guidelines: Email Etiquette (11-21-16 )

Hi, All

Good day! BE THE BRAND. Show it through your emails and follow these few email etiquette tips we have for you.

1. Include a clear, direct subject line.

Examples of a good subject line include "Meeting date changed," "Quick question about your presentation," or "Suggestions for the proposal."

"People often decide whether to open an email based on the subject line," Pachter says. "Choose one that lets readers know you are addressing their concerns or business issues."

2. Use professional salutations.

Don't use laid-back, colloquial expressions like, "Hey you guys," "Yo," or "Hi folks."

She also advises against shortening anyone's name. Say "Hi Michael," unless you're certain he prefers to be called "Mike."

3. Use exclamation points sparingly.

If you choose to use an exclamation point, use only one to convey excitement, Pachter says.

"People sometimes get carried away and put a number of exclamation points at the end of their sentences. The result can appear too emotional or immature," she writes.

4. Double-check that you’ve selected the correct recipient.

Pachter says to pay careful attention when typing a name from your address book on the email's "To" line. "It's easy to select the wrong name, which can be embarrassing to you and to the person who receives the email by mistake."

Source:

Business Insider. 11 Email Etiquette Rules Every Professional Should Know. http://www.businessinsider.com/email-etiquette-rules-everyone-should-know-2014-9.

Thanks!

Ariene Venida

Marketing Assistant